Social listening has finally reached its tipping point. While the idea and the technology have been around for awhile, every brand I speak with wants to figure out what consumers are saying about it in real time…
9:30 – 10:30am – Tube Mogul (Video) – Mark Rotblat
TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers.
11:00 – 12:00pm – Beanstock (Disruptive) – Joe Lyons
Beanstock Media was founded in 2010 by industry veterans with backgrounds in companies such as DoubleClick, Yahoo!, Traffic Marketplace, Turn, Pointroll, Eyewonder and Right Media. Drawing on a wealth of experience in advertising, publishing, and yield optimization, they recognized that publishers could benefit from their own private ad exchanges to gain control, improve transparency, and increase ad yield.
12:00 – 1:00pm – Working Lunch
Mmm… lunch.
1:00 – 2:00pm – This Moment (Social) – Brandon Smith
The Thismoment team has been building engagement experiences for more than a decade, through leading digital media properties including GameSpot, MP3.com, TV.com and Yahoo! Entertainment. With our latest creation – the Distributed Engagement Channel (DEC) – we are applying our knowledge to a much bigger problem, helping brands of all sizes to break through today’s fragmented media landscape and ”engage everyone, everywhere, easily”.
2:00 – 3:00pm – Meebo (Social) – Bola Akinsanya
Founded in 2005, we’re a consumer internet company focused on helping people build their own web experiences around the things that interest them the most. Meebo also creates unique Web experiences for sites and advertisers to help drive engagement through the Meebo Bar.
3:00 – 4:00pm – Millennial Media (Mobile) – Jennifer O’Shea
Millennial Media is the leading independent mobile advertising and data platform powering the app economy.
At a time when we can tune out commercials with a quick click, one cutting-edge Ad Man is finding ways to dump the old system and sell motorcycles—without ads.
Ever wonder why so many brands have a totally dysfunctional Facebook posting strategy that screams schizophrenia? How about posts that seem so out of character that you wonder if the Facebook account was hacked? Us, too. That’s why we have developed a set of tools that will help anyone who wants to build a rock solid social editorial process. You will see our spreadsheet overview at the end of the article.
READ ARTICLE: http://www.imediaconnection.com/content/30999.asp
DOWNLOAD SPREADSHEET: http://questus.com/imedia
At the inaugural iMedia Awards Questus took home Agency of the Year! We are so proud of the team here at Questus. We were up against much bigger agencies such as AKQA and OMD. We’d like to take this opportunity to thank our world-class clients and industry partners who inspire us to do great things every day.
Here’s to an even bigger 2012,
Team Questus
As of November 1st we have a bright new office that we now call home. We are back in agency row near Jackson Square. Stop by and say hello.
IGN came by to chat about their network and how brands such as Capital One and Suzuki can benefit from their new capabilities. As social gaming grows in popularity and brings along with it a more mainstream audience. It is interesting to see how the IGN network responses to this and proves to be a valuable platform for our clients to advertise.
Joe Lyons of Beanstock came over yesterday to chat about its network of sites that serve disruptive ads. We have wanted an affordable solution for disruptive ads for some time.
Rajat Paharia, the founder of Bunchball, came by to let us know about his gamification platform for brands. Amazing stuff that will make our life much easier when implementing game dynamics into our client’s brands. It’s amazing to see how far game theory has come and platforms such as Bunchball rise up to productize it.
Mark stopped by today to review some innovation work we are doing for Capital One. Happy to have him on the left coast for 2 weeks!
